has been appointed President, Panasonic Home & Health Company (PHHC), which is based in
and a unit of Panasonic Corporation of
. With this appointment, immediately effective, Silver heads the company, which includes the Home Appliance Group, (microwaves, irons, vacuums); the Wellness Group (massage chairs, shavers, beauty products); and Panasonic Home & Environment Company, which sells ventilation fans. Silver succeeds
, who has relocated to
to serve as Director of the Healthcare Business Unit at Panasonic Shikoku Electronics Company.
"Panasonic Home & Health Company has largely been relying on the same quality products for many years, such as our microwaves and kitchen appliances. Within these categories, we have double-digit market share, but our goal is to get new products into these established distribution channels and continue to grow our company," said Silver. "In addition to expanding our product portfolio, we want to continue our innovative marketing tactics and enhance our brand awareness. Panasonic has outstanding products and many of our home and health products have earned the Good Housekeeping Seal, so consumers can feel confident in Panasonic's quality and value."
Silver, who speaks fluent Japanese, has been with Panasonic since
and was previously the Director of the Home Appliance Group for one year. During his time as Director, Silver was a key proponent in promoting the company's microwave, irons and bread makers and he secured the prestigious Good Housekeeping Seal of Approval for 63 Home Appliances products. He also initiated a relationship with The
Culinary Institute of America
, whose Certified Master Chefs developed recipes exclusively for Panasonic's Inverter Microwaves. Silver has previous experience in Panasonic's Wellness Group, as well as in the Systems and Automotive Sectors. Silver is a resident of
West Caldwell, NJ
In other company moves,
succeeds Silver and has been promoted to Group Head, Home Appliances Group and is responsible for the sales and marketing of products, such as the popular Inverter Microwaves and the award-winning Panasonic 360-Degree Quick Irons, which have a unique double-pointed soleplate to reduce iron time by 25%. Soderberg's responsibilities also include food services and vacuums. To learn more about the Panasonic Home & Health Company, visit