Club Bud Re-Emerges As The Premier Olympic Winter Games Party Destination
To reach adult race fans through Budweiser's long-standing involvement in NASCAR, driver Kasey Kahne will pilot a special Team USA paint scheme on the No. 9 Budweiser Ford at the 52nd running of the Daytona 500 on Feb. 14 and the Auto Club 500 in Fontana, Calif. on Feb. 21, both which occur during the Vancouver 2010 Olympic Winter Games. Budweiser Team USA Olympic paint scheme diecast cars are available for purchase through BudShop.com, Nascar.com and at the tracks during upcoming races. All proceeds from the sales will be donated to the United States Olympic Committee (USOC) to assist athletes' training and travel costs for the Olympic Winter Games.
Budweiser's Team USA retail and consumer initiatives include custom packaging, point-of-sale pieces featuring U.S. Olympic hopefuls and branded promotional items. In late 2009, consumers could win a trip to the Olympic Winter Games through sweepstakes promotions at retailers by visiting Budweiser.com and through mobile Text-to-Win opportunities.
Budweiser proudly supports dedicated U.S. Olympians and is the official beer sponsor of the U.S. Olympic Team through 2012. Budweiser served as the official beer of the Los Angeles 1984 Olympic Games, Atlanta 1996 Olympic Games, Salt Lake City 2002 Olympic Winter Games, Torino 2006 Olympic Winter Games and Beijing 2008 Olympic Games.
Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a 49.2 percent share of U.S. beer sales. The company brews the world's largest-selling beers, Budweiser and Bud Light. Anheuser-Busch also owns a 50 percent share in Grupo Modelo, Mexico's leading brewer. Anheuser-Busch ranked No. 1 among beverage companies in FORTUNE Magazine's Most Admired Global Companies list in 2009. Anheuser-Busch is a major manufacturer of aluminum cans and one of the world's largest recyclers of aluminum cans. The company is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues to operate under the Anheuser-Busch name and logo. For more information, visit www.anheuser-busch.com.SOURCE Anheuser-Busch
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