This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

E-Reader Price War: How Low Can It Go?

Stocks in this article: AAPL AMZN BKS BGP SNE

Barnes & Noble's Nook

Barnes & Noble (BKS) unveiled its color version of the Nook as it tries to capture shoppers who are unsure about purchasing an Apple iPad.

The Nook Color, which features a seven-inch touchscreen, is retailing for $249, half the cost of an entry-level iPad. The new device can be used to view color content, including video files.

While Barnes & Noble's e-bookstore doesn't offer many books that have color content, it has built out a library of 12,000 children's chapter books, interactive color kids' picture books, and will also sell digital magazines and newspapers that have color graphics.

Nook Color also offers a some extras, with web surfing capabilities, access to e-mail, games and listening to music. But the device does not utilize e-ink and is significantly more limited in the number of apps it offers, compared with the iPad.

The device will begin shipping on Nov. 19.

This is Barnes & Noble's latest attempt to remain competitive in the e-reader space. Earlier in the year the book seller took to slashing prices on the devices, reducing the original Nook to $199 from $259, and introducing a Wi-fi only Nook for $149.

Aside from Barnes & Noble stores, shoppers are also able to purchase the Nook at Best Buy (BBY).

Barnes & Noble claims to own about 20% of the e-book market.

Forrester estimates that Barnes & Noble will sell 2 million Nook units by the end of the year.

3 of 5

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,804.80 +26.65 0.15%
S&P 500 2,070.65 +9.42 0.46%
NASDAQ 4,765.38 +16.9840 0.36%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs