This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

E-Reader Price War: How Low Can It Go?

Barnes & Noble's Nook

Barnes & Noble (BKS - Get Report) unveiled its color version of the Nook as it tries to capture shoppers who are unsure about purchasing an Apple iPad.

The Nook Color, which features a seven-inch touchscreen, is retailing for $249, half the cost of an entry-level iPad. The new device can be used to view color content, including video files.

While Barnes & Noble's e-bookstore doesn't offer many books that have color content, it has built out a library of 12,000 children's chapter books, interactive color kids' picture books, and will also sell digital magazines and newspapers that have color graphics.

Nook Color also offers a some extras, with web surfing capabilities, access to e-mail, games and listening to music. But the device does not utilize e-ink and is significantly more limited in the number of apps it offers, compared with the iPad.

The device will begin shipping on Nov. 19.

This is Barnes & Noble's latest attempt to remain competitive in the e-reader space. Earlier in the year the book seller took to slashing prices on the devices, reducing the original Nook to $199 from $259, and introducing a Wi-fi only Nook for $149.

Aside from Barnes & Noble stores, shoppers are also able to purchase the Nook at Best Buy (BBY).

Barnes & Noble claims to own about 20% of the e-book market.

Forrester estimates that Barnes & Noble will sell 2 million Nook units by the end of the year.

3 of 5

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG
AAPL $131.45 1.40%
AMZN $430.72 1.20%
BKS $23.40 1.04%
SNE $31.24 -1.23%
DELL $0.00 0.00%

Markets

DOW 18,162.99 +121.45 0.67%
S&P 500 2,123.48 +19.28 0.92%
NASDAQ 5,106.5930 +73.8420 1.47%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs