EA Sports: Preparing to Drop Tiger Woods?
EA Sports has indeed been a force of loyal partner to Woods, compared to AT&T (T), Accenture (ACN), P&G's (PG) Gillette division and TAG Heuer, who have all either dropped or limited Woods' ads. At the beginning of the month, EA Sports' president Peter Moore even dedicated a blog posting to "Tiger Woods PGA Tour Online," calling it a "breakthrough experience."
With news of the survey circulating the Web, some are beginning to wonder whether EA Sports has been harboring doubts about its relationship with Woods all this time after all.
-- Reported by Andrea Tse in New York
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