This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Snuggie Cashes In Where Others Failed

BOSTON (TheStreet) -- If you watch television, you know the Snuggie, a fleece blanket with sleeves that sells for about $20 at CVS (CVS), Bed Bath & Beyond (BBBY), Target (TGT) and other retailers. The product is advertised heavily enough that it's reached "Kleenex" status in the modern lexicon. To most Americans, "Snuggie" is synonymous with "sleeved blanket."

But the market is packed, due, in part, to the fact that pioneers in the field were unable to patent the idea.

There's the Snug Mee (sold at Wal-Mart (WMT) for $15.95,) the n-a-p Cuddle Blanket ($35 at Brookstone), The NFL Huddler (on sale at HSN.com for $9.95) and the Doxie CuddleRoo ($59.95 at Collectibles Today), a sleeved blanket that sports a front pouch meant to hold a wiener dog, along with the embroidered sentiment "My Dachshund's Love Warms My Heart."

At least two sleeved-blanket products preceded the Snuggie: the Freedom Blanket ($24.99 at TheFreedomBlanket.com ) and the Slanket ($32.99 at TheSlanket.com and $33 from QVC). Each company claims on its Web site that its apparel is "The Original Blanket With Sleeves," although Slanket has trademarked the slogan. With nearly a million Slankets sold to date, it's arguably the second-most successful sleeved blanket on the market. Snuggie sales have reached over 20 million units.

Snuggie's parent company, Allstar Products Group, acknowledges that Snuggie wasn't the sleeved-blanket pioneer. "Similar products were on the market," says Anne Flynn, vice president of marketing for Allstar. "However, Allstar Products Group brought the product to the masses as a value point, making the Snuggie affordable for anyone's budget."

1 of 3

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 17,001.22 -38.27 -0.22%
S&P 500 1,988.40 -3.97 -0.20%
NASDAQ 4,538.5510 +6.4470 0.14%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs