Global Med Technologies(R) Adds Regional Blood Center To EDonor Client Base
DENVER, Jan. 7 /PRNewswire-FirstCall/ -- Global Med Technologies®, Inc. ("Global Med" or the "Company") (OTC Bulletin Board: GLOB), an international healthcare information technology company, today announced that its Wyndgate Technologies® division has licensed eDonor® donor recruitment and retention software to Mississippi Valley Regional Blood Center ("MVRBC") of Davenport, Iowa. Terms of the agreement were not disclosed.
The eDonor application has evolved to become a premier technology platform for donor recruitment, scheduling and retention. Community blood centers such as MVRBC view recruitment and retention of quality donor pools as a priority to meet local transfusion needs. MVRBC is community-based and wholly dependent on blood collections from volunteer donors. Once local needs are met, MVRBC assists a national network of community blood centers through a resource-sharing program.
Natalie Johansen, Community Relations and Development Coordinator for Mississippi Valley Regional Blood Center, remarked, "We asked the question, 'How can we better engage our donors?' This evolved into a program we call IMPACT because it highlights the tremendous impact blood donors have on the communities we serve. Our new Donor Loyalty Program is based on the user-friendly tools provided in eDonor's recruitment and retention software. eDonor allows us to easily segment our donor base and communicate with donors in a way that is meaningful to them. It is also an accessible donor tool that enhances the donation experience at MVRBC." Ms. Johansen continued, "Our staff was impressed with how easy the software is to use and how the reporting features will allow us to be more strategic with our recruitment efforts. We are excited about using its communication and blood drive campaign tools to grow our donor base."The primary components of eDonor's product line unite flexible list management tools with multiple communication channels to increase donor retention and donation frequency. In addition, eDonor automates manual recruitment and scheduling processes to improve productivity and lower costs. eDonor also supports the development and deployment of sophisticated donor loyalty programs which further enhance a blood center's relationship with its donors.
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