This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

The Tiger Woods Portfolio: Buy or Sell?

Stocks in this article: T ACN NKE ERTS PG PEP

NEW YORK ( TheStreet) -- AT&T's (T) decision to cut Tiger Woods loose from their sponsorship agreement is, to many, yet another example of how badly the Woods' scandalous behavior has damaged his sponsors' corporate investors.

In fact, a UC Davis study published last week concluded that Woods' actions -- and the resulting scandal -- have reduced shareholder value in sponsor companies by 2.3%, or as much as $12 billion. The conclusion was based on calculations for eight sponsors: Accenture (ACN), AT&T (T), Electronic Arts (ERTS) (makers of Tiger Woods PGA Tour Golf), Proctor and Gamble (PG) (parent of Tiger sponsor Gillette), Nike (NKE), PepsiCo (PEP) parent of Tiger sponsor Gatorade), TLC Vision (TLC) and Conde Nast (publisher of Golf Digest).

Examples of what seemed like just another stark reminder that even the golfing great is dispensable include the PGA tour chief's public declaration about how golf can move on without Woods as well as Accenture's quick and efficient elimination of any trace of Woods from its offices -- from posters to sales presentations.

"Total shareholder losses may exceed several decades' worth of Tiger Woods' personal endorsement income," the UC Davis researchers wrote.

Still, even the brightest scandals eventually burn out, and signs are emerging that Woods could ultimately reemerge from his indefinite leave from golf as a formidable money-making force. Despite the scandal, Nike, Electronic Arts, Upper Deck, NetJets and TLC Vision have remained with Woods.

Likewise, the Tiger Woods Dubai resort in the United Arab Emirates continues to move forward, as does Tiger Woods PGA Tour Online, which Electronic Arts' EA Sports announced on Monday is still a go. The "Tiger Woods PGA Tour Online is a breakthrough experience," Peter Moore said it a blog post.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Jim Cramer and Stephanie Link reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

Jim Cramer's protégé, David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
Try it NOW
Try it NOW
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

Jim Cramer's protégé, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,164.95 -251.90 -1.45%
S&P 500 1,994.99 -26.26 -1.30%
NASDAQ 4,635.24 -48.1670 -1.03%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs