This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Apple Confirms Buy of Quattro Wireless

Updated from Tuesday, Jan. 5

CUPERTINO Calif. ( TheStreet) -- Apple (AAPL - Get Report) confirmed it has acquired mobile-advertising business Quattro Wireless .

A price wasn't disclosed. The New York Times, citing a person briefed on the deal, said Apple paid close to $300 million for Quattro, which is based in Waltham, Mass.

Writing in a blog on Quattro's Web site, Andy Miller, Apple's vice president of mobile advertising, confirmed the acquisition and said "the offerings and services you receive from Quattro Wireless will not change."

Apple "will continue to operate the Quattro Wireless network across all devices and platforms," Miller wrote on the blog.

Apple's acquisition of Quattro, which focuses on the market to advertise on smartphones, comes close on the heels of Google's (GOG) recent deal to buy AdMob, a Quattro competitor, for $750 million. Apple was reported to have made a bid for AdMob.

Quattro's clients include Ford, Walt Disney and Procter & Gamble.

-- Reported by Joseph Woelfel in New York.

Follow TheStreet.com on Twitter and become a fan on Facebook.

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG
AAPL $107.72 -4.47%
GOOG $597.79 -3.31%
FB $87.23 -2.46%
TSLA $238.63 -4.19%
YHOO $31.60 -1.99%

Markets

Chart of I:DJI
DOW 16,058.35 -469.68 -2.84%
S&P 500 1,913.85 -58.33 -2.96%
NASDAQ 4,636.1050 -140.4030 -2.94%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs