This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Cramer's Action Alerts PLUS - See his portfolio and get alerts BEFORE every trade. Learn more NOW!

To Sell Better, Sell Smarter

NEW YORK ( TheStreet) -- Companies that make other companies sell smarter are hot.

Customer relationship management, or CRM, darling's sales jumped nearly 20% year over year. And software arms dealers Microsoft (MSFT - Get Report), Google (GOOG), Oracle (ORCL - Get Report) and IBM (IBM - Get Report) all push CRM tools. And that ignores the smallish tickers like NetSuite (N - Get Report), Epicor Software (EPIC) and CDC Software (CDCS) that also angle for the small-business CRM dollar.

The news is, up-and-coming companies are aiming to roil the CRM market even further. One of the most interesting is privately held Providence, R.I.-based BatchBlue. Started in 2006 by two ex- employees, the company is bringing a social Web flair to CRM, with a product called BatchBook. (Plans start at $10 a month.)

And though major CRM players remain immune for now -- BatchBlue has all of eight employees and wouldn't disclose its subscriber figures -- I have been tinkering with the product for the past few months. And I, along with my sales and logistics colleagues Damon and Carter, got a full-on demo of the package.

And we all agreed BatchBook is one heck of an interesting CRM idea.

What you get: BatchBook is the CRM tool for the Web 2.0 world. What founders Pamela O'Hara, Sean Ransom and Michelle Riggen-Ransom have done is create contact management tools based around meta-tags. That's geek-speak for little bits of text that define Web content. For example, this story could be tagged "CRM," or "small business." But tags are tricky. Even simple tags like "pot" or "unit" can mean different things to different folks. So tags often don't organize, they confuse.

1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
GOOG $548.00 0.00%
IBM $160.50 0.00%
N $92.76 0.00%
MSFT $40.66 0.00%
ORCL $43.15 0.00%


DOW 17,776.12 -200.19 -1.11%
S&P 500 2,067.89 -18.35 -0.88%
NASDAQ 4,900.8850 -46.5560 -0.94%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs