10 Lessons for Small Businesses in 2010

7. Support free speech: You can't stop employees from writing about their jobs on Facebook or their personal blogs. But if you keep them happy, they can be your best marketing tools. When Six Flags declared bankruptcy earlier this year, the CEO encouraged employees to spread the word about the company's underlying strengths. Be upfront and honest about your business struggles, and empower workers to be part of the solution.

8. A great Web site drives sales: Every company needs an Internet presence, but a simple electronic order form won't bring in many new sales. Nike(NKE) set up a site for designing custom shoes and saw online revenue jump. Netflix's(NFLX) movie site -- filled with reviews and personalized recommendations -- helped attract more users than ever. Customer reviews, behind-the-scenes stories and an engaging layout can all turn casual browsers into shoppers.

9. "Made in the USA" marketing is back: As unemployment rose, Americans became more conscious of how their purchasing decisions affect local manufacturers. Small businesses that make their products in the U.S. found they had a powerful marketing tool. The new "Made in America" movement is not about politics or free-trade agreements. It simply encourages shoppers to play a small part in reducing national unemployment. These days, that's a pretty strong pitch.

10. Keep hope alive: Amid all the doom and gloom, some small businesses managed to create jobs, innovate and grow. Let's hope they're joined by many more success stories through 2010 and beyond.

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