This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Macy's Business Lessons From Miracle

Modern equivalents like Wal-Mart (WMT - Get Report) and Target (TGT - Get Report) realize this all too well, which is why their online war for holiday book and DVD sales began just as most consumers were putting their shorts and swimsuits into storage.

While Macy's hangs on to the old-school gimmickry, it would behoove it and its traditional department store colleagues like JCPenney (JCP - Get Report) to make a bit more of an online effort. With ComScore (SCOR) reporting that online spending for the first 36 days of the November-December holiday shopping season hit 16 billion, the ho-ho-ho's Macy's is hearing aren't from Santa, but from competitors watching Macy's neglect its slowly growing Web presence.

4. The legal department: Kids are making their wish lists, parents are deciding where to spend their ample discretionary income and it's just after the war when no one has any money and debt accounts for almost 110% of gross domestic product -- what better time to put Santa on trial?

That this happens in Miracle on 34th Street despite R.H. Macy's disapproval turns the incident into an executive nightmare -- litigation nobody wants at the time companies least want it. Given the number of legal pitfalls inherent in the holiday season -- boozy holiday parties, end-of-year bonuses, office gifts -- a good legal department can keep a company's seasonal windfall from becoming a lump of coal. Ask both the Metropolitan Transit Authority and the folks in New York's City Hall if either felt like big winners during the 2005 strike that shut down city transportation just days before Christmas.

3 of 4

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Submit an article to us!
SYM TRADE IT LAST %CHG
SFN $25.75 -0.08%
AMZN $421.43 -0.38%
COH $38.07 -0.26%
JCP $8.15 -2.60%
M $64.50 -1.20%

Markets

DOW 17,928.20 -142.20 -0.79%
S&P 500 2,089.46 -25.03 -1.18%
NASDAQ 4,939.3270 -77.6020 -1.55%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs