(Tiger Woods article updated to reflect more information on Accenture's response to the Tiger Woods scandal)
NEW YORK (TheStreet) -- Accenture (ACN), the first sponsor to sever its ties with Tiger Woods since his car crash last month, has been busy eradicating all visible traces of its history with the disgraced golfer after their breakup.
Accenture, a leading management consulting and technology services firm, announced its break up with Tiger Woods on Sunday, after he announced his decision on Friday to take an indefinite leave from golf. Just hours later, Tiger's face was replaced by that of an anonymous skier on Accenture's Web site, according to The New York Times.
By Monday afternoon, workers had finished sweeping its New York office clean of Woods posters, the paper says. Then the next day, all marketing and communications employees were asked to turn in any posters and other branded merchandise marked by Woods' identity. However, its 177,000 employees worldwide weren't expected to throw out their Tiger Woods caps, T-shirts and collectibles.Accenture's goal to completely eradicate all traces of Woods from its corporate identity isn't an easy task. For on thing, Accenture spent $50 million on advertising in the U.S. last year, according to the paper, and Woods appeared in 83% of them. So removing him from its consciousness will require much more than just tossing out posters and Woods merchandise. Even so, Accenture seems to be handling the breakup with efficiency. For example, it has already emailed its staff on Tuesday asking them to take out anything Tiger Woods related from their sales pitches and slideshows and is also already putting together a new ad campaign, according to The Times. On Thursday Reuters reported that Accenture expects to see no financial impact from re-branding after ending its relationship with Woods.
Select the service that is right for you!COMPARE ALL SERVICES
Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Upgrade/downgrade alerts
Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.
- Real Money + Doug Kass Plus 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV