CPA Firm Launches Interactive Digital 'Twitter' Billboard

BUFFALO, N.Y., Dec. 15 /PRNewswire/ -- Freed Maxick & Battaglia, CPAs, one of Western New York's largest public accounting firms, has launched an interactive digital Twitter billboard in the City of Buffalo.  The firm plans to use the interactive billboard as a means to communicate 'real time' with the Western New York business community and will offer its high-value, business issue-oriented content to the commuters in Buffalo. Updates to the Firm's Twitter page located at twitter.com/FreedMaxickCPAs will appear on the billboard, which is located on the inbound side of the I-190, near the Smith Street exit. The billboard merges traditional outdoor advertising with social media, a unique blend that the Firm believes will help build relationships via their Twitter page, drive website traffic, attract new clients and build brand awareness. The Firm is initially starting its run in Buffalo and will look to possibly expand to other markets in Upstate New York. Freed Maxick is likely the first major accounting firm in the U.S. to use a digital Twitter Billboard. Freed Maxick contracted with Lamar Outdoor of Buffalo.

(Photo: http://www.newscom.com/cgi-bin/prnh/20091215/NY26607)

"Drive-time tax tips anyone? It's not a far-fetched idea," says Eric Majchrzak, Freed Maxick's marketing manager. "The billboard will offer the opportunity for the downtown Buffalo business community to get 'real time' updates on the latest business issues that impact their organization or industry."

"The billboard is symbolic of what our brand promise is to the marketplace, that is that we are accessible and go above and beyond in helping our clients achieve their business goals," said Howard Epstein CPA, International Tax Director and Chair of the Firm's marketing committee.  "The reality is that in today's world of 24/7 media, we have to constantly find new ways to be found and communicate our message."

By connecting with the Firm via Twitter, "followers" can expect to get the latest relevant information on the issues that impact business. Many of the Firm's "tweets" link to white papers, articles, survey results, tax alerts, firm news and overviews of legislative changes. Most of the items reside on the Firm's web site at www.freedmaxick.com .