This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Tiger Woods Brand Rehab: The Innovators

Stocks in this article: ACN PG NKE

Unfortunately, it may be tough for Woods to put things right. Giving up golf for the good of his family was a massive sacrifice that even the most disappointed fan could appreciate, but it doesn't seem to have satisfied his wife. Elin Nordegren reportedly has consulted a divorce attorney and allegedly plans to leave Woods after the holidays. If Woods can't produce a mended marriage, he'll have to find some other way to persuade fans -- and potential sponsors -- that he deserves a second chance. Here's how.

Regardless of whether Nordegren leaves him or not, Woods would be smart to take a break from the limelight. Assuming he wants to rehabilitate his brand and not just fade back into private life, he'll need some time for sober reflection. Getting away from the scrutiny of the public and the press will give him a chance to work through whatever personal issues drove him to his downfall.

One of the most important elements of making an effective apology is taking the necessary steps to ensure that nothing similar ever happens again. Woods will need to take those steps so that if and when he returns to golf there won't be any reruns of the last two weeks. Neither his fans nor potential sponsors would stand for it.

Woods also would be wise to remember that he's not the only famous figure to fall from grace; he could learn from two other men who successfully rehabilitated themselves after similar stumbles. Charming British actor Hugh Grant publicly apologized and took a time out after getting caught with a prostitute, and was soon back on the big screen. More recently, former New York Governor Eliot Spitzer resigned in disgrace after getting caught with multiple prostitutes, and left public life for a while. But Spitzer quickly returned, reinvented as an expert on business ethics, a topic he knows inside and out.

What saved Grant and Spitzer was not only their willingness to step up and publicly apologize, but the inherent talent that made them famous in the first place. Whatever questions one might have about Woods' judgment, his talent is undeniable. It won't be long before his fans are clamoring to watch him play again.

3 of 4

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 18,030.21 +6.04 0.03%
S&P 500 2,081.88 -0.29 -0.01%
NASDAQ 4,773.4720 +8.0480 0.17%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs