This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Tiger's Infidelities a "Minor Blip": Phil Knight

NEW YORK ( TheStreet) -- Nike has been vocal about its support for Tiger Woods in its sponsorship deal, even as Tiger attempts to weather the media storm that has descended on his personal debacles.

But on Monday, Nike's (NKE - Get Report) chairman and co-founder Phil Knight took the company's fervent support for the legendary golfer to a whole new level when he said that history will barely register Tiger Woods' infidelities when it looks back at his career.

Knight says that Woods-type scandals hasn't changed Nike's athlete-focused branding strategies. It's all "part of the game," he explains.

> > Tiger Woods Stock Index

"When his career is over, you'll look back on these indiscretions as a minor blip, but the media is making a big deal out of it right now," Knight tells SportsBusiness Journal in an interview. In fact, Knight still maintains that Woods' character has been exceptional, even as disappointed fans and sponsors continue to digest in disbelief the mounting revelations of his philandering ways.

"Obviously, he was one we checked out and he came out clean, and I think he's been really great," Knight tells SBJ. For Knight, building a brand around athletes always carries a certain risk that even the careful vetting of character can't prevent, but Woods has continued to impress him.
1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
ACN $103.48 -1.49%
NKE $125.81 -0.49%
PG $74.11 -0.30%
T $33.22 -0.24%
AAPL $111.79 0.17%


Chart of I:DJI
DOW 17,081.89 -49.97 -0.29%
S&P 500 2,014.89 +15.91 0.80%
NASDAQ 4,796.6090 -42.0340 -0.87%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs