Understandably, few customers want to do business with companies that have been in bankruptcy, fearing their financing will not be safe.
Clients may also be pressing for improved pricing, Marshall says, which could put pressure on CIT's margins.
The lender must also transition its board and management team. It announced seven new directors on its 13 member board, leaving open the question of the strategic direction of the company, Marshall says.
But ultimately, both Gallo and Marshall say CIT will be able to rebound and makeover its image.-- Reported by Jeanine Poggi in New York. Follow TheStreet.com on Twitter and become a fan on Facebook.