Market Features

Tiger Woods Sponsors Index Beats S&P

Stock quotes in this article:CAN, T, BRK.B, ERTS, NKE, PEP, PG, TLCV, LVMUY 

NEW YORK (TheStreet) -- It has taken Tiger Woods only 10 days to obliterate an image that it took more than 10 years to create. But those who guess that Tiger's implosion has damaged his sponsors might need to guess again.

Indeed, a Tiger Woods Sponsors Index, created by Bloomberg, reveals that a bundle of the nine publicly-traded companies linked to Tiger Woods' sponsors has not only been holding its own, but has actually been outperforming the S&P 500.

From the day of Tiger's now-legendary (and still mysterious) car crash through Tuesday, the Tiger Woods Sponsor Index was down 1.2%, while the S&P 500 had fallen by 1.7%.

Furthermore, Bloomberg analysts had found a 0.95 correlation between the Tiger Woods Sponsors Index and the S&P 500 Index, which meant that they were very closely correlated and seemed to be moving in tandem with each other.

All stocks in the Tiger Woods Sponsors Index are equally weighted and include big name such as Accenture(ACN), AT&T(T), Berkshire Hathaway(BRK.B), Electronic Arts(ERTS), LVMH Moet Hennessy Louis Vuitton( LVMUY), Nike(NKE), PepsiCo(PEP), Procter & Gamble(PG) and TLC Vision(TLCV).

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