This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Gatorade Drops Tiger Woods Drink

Updated with reactions from marketers regarding the recent Tiger Woods news, and the Pac-10 Conference decision to pull a Tiger Woods ad.)

NEW YORK (TheStreet) -- Gatorade has become the first sponsor to drop a Tiger Woods product since his scandal began.

On Tuesday afternoon, the PepsiCo (PEP) company told CNBC that the "Gatorade Tiger Focus" will be phased out.

A Gatorade spokesperson said the decision had absolutely nothing to do with the recent scandals involving Tiger Wood's car crash and alleged marital affairs.

The company said the move had to do with a change in strategy that was in the works months ago.

"We decided several months ago to discontinue Gatorade Tiger Focus along with some other products to make room for our planned series of innovative products in 2010," Gatorade told CNBC. "We hope to share more about our 2010 plans soon."

Tiger Woods was the first athlete ever to have his name attached to the subline of a PepsiCo drink. "Gatorade Tiger Focus" was launched nationwide in March 2008.

On Tuesday it was also revealed that marketers have removed all Tiger Woods ads from prime-time TV broadcast networks and 19 cable channels, according to Nielsen, reports Bloomberg.

The last prime-time commercial featuring Tiger was a half-minute Gillette commercial that ran on Nov. 29, according to Nielsen, Bloomberg reports. Tiger was also missing from commercials during several weekend sports programs, including NFL games.

The Pac-10 Conference has also pulled an ad featuring Tiger Woods, due to the recent news surrounding the golfer -- and conference officials are unsure of its future on television sports broadcasts that feature its schools, according to CNBC.

Woods had shot a quick spot when he was honored last month as a new inductee into the Stanford Athletics Hall of Fame, reports CNBC. The spot, which include famous alumni from the conference schools, aired on the UCLA-USC football broadcast on Nov. 28 and on a USC-Nebraska basketball broadcast on Nov. 29.

The ad was supposed to run on ESPN's broadcast of the Oregon-Oregon State game last Thursday night, but Jim Muldoon, associate commissioner of communications for the Pac-10, told CNBC that the spot was not aired.

Tiger Woods' sponsors have largely stood by him throughout his personal ordeal -- which has, in its own way, become a controversial stance. In light of that, we're asking TheStreet readers whether they think it's the right decision.

-- Reported by Andrea Tse in New York

RELATED STORIES:





Follow TheStreet.com on Twitter and become a fan on Facebook.

Copyright 2009 TheStreet.com Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 17,113.54 +61.81 0.36%
S&P 500 1,983.53 +9.90 0.50%
NASDAQ 4,456.0160 +31.3120 0.71%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto
Advertising Partners

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs