This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Gatorade Drops Tiger Woods Drink

Updated with reactions from marketers regarding the recent Tiger Woods news, and the Pac-10 Conference decision to pull a Tiger Woods ad.)

NEW YORK ( TheStreet) -- Gatorade has become the first sponsor to drop a Tiger Woods product since his scandal began.

On Tuesday afternoon, the PepsiCo (PEP - Get Report) company told CNBC that the "Gatorade Tiger Focus" will be phased out.

A Gatorade spokesperson said the decision had absolutely nothing to do with the recent scandals involving Tiger Wood's car crash and alleged marital affairs.

The company said the move had to do with a change in strategy that was in the works months ago.

"We decided several months ago to discontinue Gatorade Tiger Focus along with some other products to make room for our planned series of innovative products in 2010," Gatorade told CNBC. "We hope to share more about our 2010 plans soon."

Tiger Woods was the first athlete ever to have his name attached to the subline of a PepsiCo drink. "Gatorade Tiger Focus" was launched nationwide in March 2008.

On Tuesday it was also revealed that marketers have removed all Tiger Woods ads from prime-time TV broadcast networks and 19 cable channels, according to Nielsen, reports Bloomberg.

The last prime-time commercial featuring Tiger was a half-minute Gillette commercial that ran on Nov. 29, according to Nielsen, Bloomberg reports. Tiger was also missing from commercials during several weekend sports programs, including NFL games.

The Pac-10 Conference has also pulled an ad featuring Tiger Woods, due to the recent news surrounding the golfer -- and conference officials are unsure of its future on television sports broadcasts that feature its schools, according to CNBC.

Woods had shot a quick spot when he was honored last month as a new inductee into the Stanford Athletics Hall of Fame, reports CNBC. The spot, which include famous alumni from the conference schools, aired on the UCLA-USC football broadcast on Nov. 28 and on a USC-Nebraska basketball broadcast on Nov. 29.

The ad was supposed to run on ESPN's broadcast of the Oregon-Oregon State game last Thursday night, but Jim Muldoon, associate commissioner of communications for the Pac-10, told CNBC that the spot was not aired.

Tiger Woods' sponsors have largely stood by him throughout his personal ordeal -- which has, in its own way, become a controversial stance. In light of that, we're asking TheStreet readers whether they think it's the right decision.

-- Reported by Andrea Tse in New York


Follow on Twitter and become a fan on Facebook.
Copyright 2009 Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
PEP $103.56 0.00%
AAPL $95.18 0.00%
FB $117.43 0.00%
GOOG $692.36 0.00%
TSLA $232.32 0.00%


Chart of I:DJI
DOW 17,750.91 -140.25 -0.78%
S&P 500 2,063.37 -18.06 -0.87%
NASDAQ 4,763.2240 -54.37 -1.13%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs