Updated with reactions from marketers regarding the recent Tiger Woods news, and the Pac-10 Conference decision to pull a Tiger Woods ad.)
NEW YORK (
) -- Gatorade has become the first sponsor to drop a Tiger Woods product since his scandal began.
On Tuesday afternoon, the
(PEP - Get Report)
company told CNBC that the "Gatorade Tiger Focus" will be phased out.
A Gatorade spokesperson said the decision had absolutely nothing to do with the recent scandals involving Tiger Wood's
car crash and alleged marital affairs.
The company said the move had to do with a change in strategy that was in the works months ago.
"We decided several months ago to discontinue Gatorade Tiger Focus along with some other products to make room for our planned series of innovative products in 2010," Gatorade told CNBC. "We hope to share more about our 2010 plans soon."
Tiger Woods was the first athlete ever to have his name attached to the subline of a PepsiCo drink. "Gatorade Tiger Focus" was launched nationwide in March 2008.
On Tuesday it was also revealed that marketers have removed all Tiger Woods ads from prime-time TV broadcast networks and 19 cable channels, according to Nielsen, reports Bloomberg.
The last prime-time commercial featuring Tiger was a half-minute Gillette commercial that ran on Nov. 29, according to Nielsen, Bloomberg reports. Tiger was also missing from commercials during several weekend sports programs, including NFL games.
The Pac-10 Conference has also pulled an ad featuring Tiger Woods, due to the recent news surrounding the golfer -- and conference officials are unsure of its future on television sports broadcasts that feature its schools, according to CNBC.
Woods had shot a quick spot when he was honored last month as a new inductee into the Stanford Athletics Hall of Fame, reports CNBC. The spot, which include famous alumni from the conference schools, aired on the UCLA-USC football broadcast on Nov. 28 and on a USC-Nebraska basketball broadcast on Nov. 29.
The ad was supposed to run on ESPN's broadcast of the Oregon-Oregon State game last Thursday night, but Jim Muldoon, associate commissioner of communications for the Pac-10, told CNBC that the spot was not aired.
Tiger Woods' sponsors
have largely stood by him throughout his personal ordeal
-- which has, in its own way, become a controversial stance. In light of that, we're asking TheStreet readers
whether they think it's the right decision
-- Reported by Andrea Tse in New York
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