/PRNewswire-FirstCall/ -- Reliv International, Inc. (Nasdaq: RELV), a nutrition and direct selling company, today announced the hiring of
as director of strategic development. This is a new position at Reliv.
Sauerwein will be responsible for strategic planning. She'll also focus on creating a social media strategy that fits within Reliv's overall strategy.
"Lori knows Reliv very well, having been a consultant for us for 12 years," said
, Reliv's executive vice president for worldwide sales. "She also has tremendous knowledge of direct-selling companies based on 25 years of experience in the industry. I look forward to her making more great contributions to Reliv."
Sauerwein previously owned the consulting firm Sauerwein Communications, which specialized in marketing communications and marketing strategy for direct-selling companies. In addition to working with Reliv, she consulted for other direct-selling companies such as Tupperware, PartyLite and The Body Shop at Home. Other clients included Pizza Hut and Rent-A-Center.
Prior to establishing her consulting firm, Sauerwein worked at Tupperware for 10 years, where she held positions in publications, sales and marketing.
Sauerwein, 48, earned a BS in journalism from
Reliv International, Inc., based in
, is a developer, manufacturer and marketer of a proprietary line of nutritional supplements. Reliv supplements address essential daily nutrition, weight loss and targeted solutions such as energy and performance enhancement, digestive health, women's health and anti-aging. Reliv sells its products through an international network marketing system of approximately 68,000 independent distributors. Additional information about Reliv International, Inc. can be obtained on the Web at
SOURCE Reliv International, Inc.