After undergoing two months of inpatient therapy to deal with his "personal issues," Tiger Woods said he was ready to make his comeback in golf.
TV audiences first saw him play again at the Masters in Augusta, Georgia, from where Tiger answered questions at press conference . There, in what was universally acknowledged as his most genuine, sincere appearance since his scandal broke, Tiger admitted his "mistakes," noted that he understands why some sponsors dropped him, and said he hopes to prove to potential sponsors that he can be a "worthy investment" again.
By then, it felt like age since the world first discovered that Tiger had a secret life that he had been hiding from the world -- and, more importantly, his wife. But in fact, it was only on Dec. 2 when the legendary golfer had apologized for his "transgressions."Tiger had gone into hiding after that, announcing his decision to take an indefinite break from golf and issuing a statement expressing his "profound" apologies and asking for "forgiveness" for the "hurt that my infidelity has caused to so many people." Woods reportedly checked into the Pine Grove/Gentle Path sex addiction treatment center in Hattiesburg, Mississippi after a brief visit at The Meadows in Arizona. The entire affair -- so to speak -- finally culminated in a televised public apology Feb. 19, in which Tiger made multiple apologies to his family, friends and fans from and said that he would be remaining in therapy for the foreseeable future. During the televised address, Woods announced that he didn't know when he would be returning to golf. He also took the opportunity to dispel rumors about domestic violence in his household, or that he had been using performance-enhancing drugs. The effort he put forth didn't appear to help matters much. In fact, Davie Brown Entertainment, a part of Omnicom (OMC) conducted a study that showed that Tiger's public apology hadn't affected his scores in a positive way. "You would have expected to see his scores rise," Matt Delzell, a director at Davie-Brown Entertainment said. Delzell noted that televised statement like the one Tiger made, where celebrities admit to and assume responsibility for mistakes, typically help a troubled celebrity's image. But in Tiger's case, there was something that the public wasn't getting from his message. The saga had definitely been worthy of screenplay; indeed, according to a Dec. 29 report in Britain's Daily Express, there was even a Hollywood movie in the works about Tiger's fall from grace, slated to star Cuba Gooding as Tiger. Meanwhile, as a result of the scandal, several of his major corporate sponsors and business partners had distanced -- and dropped -- themselves from Woods. How have each of those sponsors responded to the Tiger Woods saga? Read on to find out...
Select the service that is right for you!COMPARE ALL SERVICES
Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Upgrade/downgrade alerts
Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.
- Real Money + Doug Kass + 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV