Still, Tiger's relationship with sponsors who remained loyal to him throughout his humiliating ordeal seemed to be getting stronger. Shortly after he resurfaced from hiding, Tiger was cast in a bold and controversial -- some would say creepy -- Nike (NKE) ad, a clear effort by Team Tiger to seek resolution on his recent past.
That was in early April, as Tiger got ready to return to professional golf at the Masters tournament. And on June 3, Electronic Arts (ERTS) announced that it had cast the golfer in a humorous ad campaign for its latest Tiger Woods PGA Tour video game.
EA Sports, in anticipation of the product's launch on June 8, released a new Tiger Woods commercial and the first in a series of online videos. This would be Tiger's second major appearance in an ad since his return to the game.What follows is a documentation of the Tiger saga, starting from his return to the professional game at the Masters tournament in the first half of April and going back to where the breakout of the scandal all began....
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