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Tiger Woods' Worst Year Ever: 2010 in Pictures

Gatorade

In 2007, the PepsiCo brand Gatorade helped Woods launch his own brand of sports drink. Analysts had estimated the value of Tiger's deal with Gatorade at more than $100 million over a five-year period.

That all came to a crashing halt, however, on Feb. 26, when Pepsi's Gatorade announced that the scandal-fatigued golfer would no longer endorse the sports-drink.

Curiously, the announcement came one week to the day after Woods' public mea culpa. The news came as something of a surprise, as Gatorade had generally stood behind Woods throughout his ordeal; although Gatorade discontinued Tiger's drink, "Gatorade Tiger Focus," on Dec. 8, it said at the time that the move had nothing to do with recent events.

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