NEW YORK (
-- Black Friday may be in full swing, but
are eagerly anticipating Cyber Monday, hopeful of a major revenue boost as consumers cautiously re-open their wallets.
Cyber Monday, the Monday following the Thanksgiving holiday, is the e-commerce equivalent of Black Friday, traditionally marking the start of the online holiday shopping season. Keen to gain any advantage in a cut-throat economy, however, retail's
are stretching the concept of traditional shopping 'days'. Online retail giant
(AMZN - Get Report)
, for example, launched its Black Friday deals page earlier this week, and will start offering its 'Cyber Monday' deals on Sunday.
companies are overhauling their
(JCP - Get Report)
expanding its 'Cyber Monday' sale to two days, starting on Sunday. Retail giant
(WMT - Get Report)
is also offering an entire 'Cyber Week' of offers on its Walmart.com Web site.
Wal-Mart spokesman Ravi Jariwala told
that the 'Cyber Week' promotion encompasses more than 100 products, most of which will be revealed on Monday.
(EBAY - Get Report)
is also launching an online shopping offensive, recently announcing '12 Days of Deals' starting on Black Friday. The San Jose, Calif.-based eBay also unveiled a special 'deals' application for
's iPhone and iPod touch devices earlier this week, and expects that more than $500 million of eBay merchandise will be purchased via mobile devices by the end of this year.
Almost 90% of retailers will have a promotion for Cyber Monday, according to the National Retail Federation's Shop.org division, up from 83.7% last year and 72.2% in 2007.