Even early in the shopping day, Sozzi had already seen lines and bag counts stronger than those of a year ago.
Retailers pulled out all the stops promotion-wise, says Sozzi. Some of the top store promotions included Aeropostale (ARO), which was offering a 50% discount for stores all weekend. Armani Exchange offered $50 off from a $150 total purchase. Certain Sports Authority stores were offering the first 80 customers $500 gift cards.
All in all, electronics have been the top choice of items to buy on Black Friday. These deals have been strong and retailers are seeing a popular demand for navigation devices and iPods. Sozzi cautions that videogame publishers who do not have a top-tier title in the market are going to see a challenging holiday quarter. He's already seeing discounts arise across the board on games and stronger promotions on some of the leading triple-A titles.
"The whole trick is to get them into stores for the electronic goods they came for and keep them navigating other department," said Sozzi.For shoppers who wished to avoid the crowds of people -- up to 350 in many cases, waiting in line at the checkout counters -- Sears was a smart destination. "If you want to go to a place with no lines, go to Sears," says Craig Johnson, a retail consultant at Customer Growth Partners.
Select the service that is right for you!COMPARE ALL SERVICES
Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Upgrade/downgrade alerts
Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.
- Real Money + Doug Kass + 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV