Boston Beer CEO Plans to Sell Shares

BOSTON, MA (TheStreet) -- Boston Beer(SAM) -- known for its Samuel Adams beers -- has disclosed that its president and CEO has entered into a stock trading plan that would allow him to sell company shares.

The pre-arranged plan will allow Martin Roper, also a Boston Beer director, to sell 56,000 shares of common stock in the Boston Beer.

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Roper would be trading the shares to raise cash and diversify investments. The idea behind such plans is to allow individuals to accumulate prudent and gradual asset diversification over time.

The Boston Beer shares will be obtained under the company's Employee Equity Incentive Plan and sold according to undisclosed trading prices and volumes that would be on file with the SEC.

Shares of Boston Beer closed unchanged at $41.24 on Tuesday. Its peer, Anheuser-Busch(BUD), also closed unchanged from the previous day's close at $51.32, while Molson Coors(TAP) closed up 0.39% at $45.98.

-- Reported by Andrea Tse in New York

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