The other change Apple is bringing to the gaming industry is their emphasis on practical information and practical skill development for the casual gamers. Instead of idling away your time playing some fantasy science fiction game, the App Store provides you with alternatives so that your recreational time can be well spent.
You want to create music? Apple's got virtual instruments, recording and mixing. You want a personal trainer while running, cycling or hiking? iPhone's got it. How about a birth buddy to help your wife with labor contractions? iPhone's even got that.
Some other practical apps include iLingo, which can teach you a new language. Trigger helps with trigonometry, and you can find apps specializing in banking, travel, photography, shopping and social networking in the App Store. The mixing of gaming with apps might expand the platform in ways we haven't seen yet.
In the same way that Google (GOOG - Get Report) search allowed us to sort and find relevant information on the Web, the Apple App Store will help us to narrow down and choose educational pursuits of interest.That is what phase one of Apple gaming is all about. The real job of phase one is to allow the iPhone/iPod touch platform to become an accepted medium for learning math, science, language, music, etc. That is why Apple is willing to give away the iPod touch when students purchase a Mac. They want consumers to become acclimated to the App Store.