Mobile Mini Selects Ketchum Directory Advertising As Agency Of Record For Global Communications Support
KANSAS CITY, Mo., Nov. 19 /PRNewswire/ -- Mobile Mini (Nasdaq: MINI) has selected Ketchum Directory Advertising ("KDA"), an independent leading, multi-disciplinary directive communications leader, as its global agency of record, expanding an international market relationship in place since October 2006. Mobile Mini, Inc. is the world's leading provider of portable storage solutions through its total lease fleet of approximately 260,000 portable storage and office units. KDA will provide Mobile Mini strategic marketing thought leadership and directive media planning. The global client relationship will be serviced from KDA's Los Angeles office.
Mobile Mini's President & CEO, Steven Bunger stated, "Having worked with KDA's new management team in launching and supporting our successful European expansion over the last three years, we wished to take advantage of their market-leading knowledge and the value add they have provided Mobile Mini by awarding them our U.S. business."
KDA's CEO, Jim Lomonosoff said, "We are thrilled that Mobile Mini is showing confidence in our ability to help them drive their rapidly expanding business in the U.S. Mobile Mini's confidence in us is greatly appreciated and we are highly motivated to assist them in furthering their global market-leading position in portable storage solutions."
About Mobile MiniFounded in 1983, Mobile Mini, Inc. is the world's leading provider of portable storage solutions through its total lease fleet of approximately 260,000 portable storage and office units with 91 branches and 27 operational yards in the U.S., United Kingdom, Canada and The Netherlands. Mobile Mini is included on the Russell 2000® and 3000® Indexes and the S&P Small Cap Index. About Ketchum Directory Advertising KDA is a global leader in directive communication advertising services providing business building support to a growing roster of market-leading Clients including DIRECTV, Penske, Veterinary Centers of America, FASTSIGNS, Luxottica, etc. Founded in 1964, KDA was acquired in June 2009 by the principals of LB2 Group who will expand KDA's product offering and use KDA's industry-leading research insight and metrics driven approach to drive higher ROI results for its Clients. KDA is headquartered in Kansas City and has additional offices in Los Angeles, Louisville, Pittsburgh and Denver.
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