Consumer Goods

Marlboro Cigarette Maker to Sue Retailers

Stock quotes in this article:PM, RAI, LO 

Susan Ivey, the CEO of Reynolds(RAI), maker of Camel, Century and Salem, recently gave a gloomy picture of the tobacco industry during its third quarter conference call. She predicted that U.S. cigarette demand would fall 8 to 9% a year in the foreseeable future.

Lorillard(LO), which owns brands such as Newport, Kent, True and Maverick watched its sales volume decline more than 6% in the third quarter. Depressing, but still perkier than the 12.6% decline it projected for the total industry. Altria saw its cigarette sales fall roughly in line with Lorillard's projection, but said cost-cutting and higher cigar sales helped bolster its profits. Reynold's profits soared only because last year's paled noticeably in comparison.

Altria shares are a ticking down 0.16% at $19.21 a share in pre-market trading.

-- Reported by Andrea Tse in New York

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