Publishing Vets Set To Launch Newspaper In Detroit

JEFF KAROUB

ROYAL OAK, Mich. (AP) — Two veteran publishers said Friday they are prepared to launch a daily newspaper serving the Detroit area, where the two largest newspapers have reduced home delivery to survive in a struggling industry.

Brothers Mark and Gary Stern said Friday they'll start publishing the Detroit Daily Press on Nov. 23, selling it for 50 cents daily and $1 on Sundays. Home delivery starts Nov. 30 in Wayne, Oakland and Macomb counties.

The paper's 60 full-time employees, many with experience at Detroit newspapers, are using the former offices of The Daily Tribune of Royal Oak, which moved to the offices of sister publication The Macomb Daily.

"We are affordable, both to the advertiser and the reader," Mark Stern told The Associated Press before a news conference.

He said he and his brother called themselves out of retirement when they learned of the Detroit newspapers' plans to scale back home delivery. The brothers also said they seek to start more daily newspapers in other metro areas, focusing on places where papers have shut down or scaled back.