Cramer's 'Stop Trading!': Priceline

"They used the phrase 'People are willing to pay up for fashion,'" said Cramer. In Fossil's case, "you pay up for things you shouldn't necessarily have to pay up for," he said. "This is consumers willing to pay up for status. That went away for a year and a half. It's back."

If people are willing to pay up, he said, then it sheds light on Goldman Sachs' upgrade of Ralph Lauren(RL) to its Conviction Buy list.

In particular, he directed viewers to Deckers(DECK). "You pay up for Ugg," he said. He said that every time Deckers is down is "a great opportunity."

-- Written by Rebecca Corvino in New York.

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