Cable TV Executive Peter Storer Dies In Wyo. At 81

SARATOGA, Wyo. (AP) — Radio, television and cable industry leader and prominent philanthropist Peter Francis Storer has died. He was 81.

Storer died Sunday at his home in Saratoga, his daughter, Elizabeth Storer, said Tuesday.

Peter Storer was chief executive officer of Storer Communications, the nation's fourth-largest multiple system cable operator with stock valued at $2 billion at the time of its sale in 1986.

Born in Toledo, Ohio, Storer was the third of four sons of Mary Perley and George B. Storer.

He graduated in 1951 from the University of Miami and began his career in broadcasting at WJBK-TV in Detroit, a Storer Broadcasting Company television station owned by his father. He also worked for CBS Radio but returned to the family business as sales manager at WJW-TV in Cleveland.

Storer later became general manager of WSPD (now WTVG) in Toledo. In 1960, he opened one of the first national television representative firms, Storer TV Sales, in New York City.