This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Five Dumbest Things on Wall Street: Nov. 6

Kellogg's Swine Flu Silliness

NEW YORK ( TheStreet) -- Who needs a swine flu shot when you can have a bowl of Cocoa Krispies instead?

Cereal maker Kellogg (K - Get Report) is being needled by critics for claiming that its Cocoa Krispies brand, among its other cereals, helps fight the flu by boosting "your child's immunity." Kellogg's flu-fighting assertions arrive at a touchy time for parents already anxious about their children's exposure to the H1N1 virus, otherwise known as swine flu.

Last week, San Francisco City Attorney Dennis Herrera sent a letter to Kellogg as well as the Food and Drug Administration demanding that Kellogg prove its claim, according to USA Today.

"I am concerned the prominent use of the immunity claims to advertise a sugar-laden chocolate cereal like Cocoa Krispies may mislead and deceive parents of young children," Herrera wrote.

Darn tooting, Dennis! How dare they?! The next thing those BS artists in Battle Creek are going to say is that Frosted Flakes will lower your blood pressure. Or Froot Loops will improve your cholesterol. Well, we don't buy it.

Apparently neither does Kellogg, which is desperately trying to defuse this Krispies -- and certainly kooky -- controversy. The company maintains that it started planning this whole "immunity" theme a year ago, well before the swine flu reached epidemic proportions. Kellogg started increasing the amount of antioxidant vitamins A, C and E -- supposedly immune system boosters -- in its products earlier this year.

"It was not created to capitalize on the current H1N1 flu situation," says spokeswoman Susanne Norwitz. "Kellogg developed this product in response to consumers expressing a need for more positive nutrition."

From our vantage point, both sides of this cereal war are acting like a bunch of flakes.

Dumb-o-meter score: 95 -- Anyone willing to believe they can ward off the flu with a kiddie cereal has likely already snapped, crackled and popped.

1 of 5

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
EBAY $57.63 0.00%
K $63.84 0.00%
LZB $27.43 0.00%
M $63.65 0.00%
NKE $99.88 0.00%


DOW 17,712.66 +34.43 0.19%
S&P 500 2,061.02 +4.87 0.24%
NASDAQ 4,891.2190 +27.8570 0.57%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs