MOUNTAIN VIEW, Calif. (
has stepped up its privacy efforts, launching a new Web feature Thursday that it claims will give users more control over their personal data.
unveiled its Google dashboard, which is linked to more than 20 of its products, including Gmail, Calendar, YouTube and the photo-sharing site Picasa.
"The dashboard summarizes data for each product that you use and provides you direct links to control your personal settings," said Google, in a statement released before market open. "[This] offers a simple view into the data associated with your account -- easily and concisely in one location."
on its Web site to explain its data collation and protection practices.
's privacy push comes at a time when its rivals are attempting to shift the balance of power in cyberspace.
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, for example, which recently forged a
(YHOO - Get Report)
, is on a
to challenge Google's Internet dominance.
-- Reported by James Rogers in New York