NEW YORK ( TheStreet) -- The holiday price war is, as they say, on. Retailers across the sector are attempting to lure shoppers with bargain-bin prices and blockbuster promotions.
But cheaper doesn't always mean better, and as retailers roll down prices, some stand to be hurt.
And in our latest weeklong retail poll, TheStreet users (45.8%) say Sears (SHLD) is the name most likely to suffer as a result.
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