This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Sears Most Endangered by Price War: Poll

NEW YORK ( TheStreet) -- The holiday price war is, as they say, on. Retailers across the sector are attempting to lure shoppers with bargain-bin prices and blockbuster promotions.

But cheaper doesn't always mean better, and as retailers roll down prices, some stand to be hurt.

And in our latest weeklong retail poll, TheStreet users (45.8%) say Sears (SHLD - Get Report) is the name most likely to suffer as a result.

The department store has been trying to play with the big boys, mirroring some of the steps taken by discounters like Wal-Mart Stores (WMT - Get Report) and Amazon (AMZN - Get Report).

Last week, for example, Sears announced that it will be offering weekly Black Friday promotions leading up to Christmas. The retailer will offer a blockbuster promotion every Saturday starting this weekend.

The company also announced it will reward shoppers who purchase books from its list of highly-anticipated new releases, with a credit equal to the purchase price -- up to $9.

Macy's (M - Get Report) ranked second in the poll of the retailers most likely to suffer from the price war, garnering 39.5% of the vote.

We haven't heard much of the department store's plans for discounts this holiday season, as it has been more focused on introducing exclusive items, like its Threads & Heirs men's line. But without blockbuster deals daily and early in the season, will it be able to compete?

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Submit an article to us!
SYM TRADE IT LAST %CHG
AMZN $424.18 0.27%
M $64.62 -1.00%
SHLD $41.26 -0.96%
TGT $79.23 -1.20%
WMT $78.19 -1.30%

Markets

DOW 17,971.84 -98.56 -0.55%
S&P 500 2,095.18 -19.31 -0.91%
NASDAQ 4,946.39 -70.5390 -1.41%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs