Zale Shares Fall On Accounting Probe

NEW YORK (AP) — Shares of Zale Corp. fell on Friday after the company said it is being investigated by the Securities and Exchange Commission.

The SEC probe comes after the jewelry seller said it would restate its 2008 and 2009 earnings following a review of its accounting for advertising costs.

Zale's shares tumbled $1.49, or 23.3 percent, to $4.90 during afternoon trading. The stock has traded between 89 cents and $17.75 over the past year.

Last month Zale delayed reporting fourth-quarter results twice to complete a review of accounting for prepaid advertising costs that surfaced during its year-end closing process.

When company reported fourth-quarter results on Friday, it said previously issued financial statements for fiscal years 2008 and 2009 would be restated to reflect certain accounting adjustments for advertising costs and other items.

CFO Matt Appell said Friday during a conference call to discuss the results that the company conducted an "exhaustive" review of advertising accounting dating back five years and found "certain advertising costs previously recorded as prepaid were expensed in periods subsequent to the period in which the advertisement actually ran."