NEW YORK ( TheStreet) -- The guesswork has begun as analysts try to predict how many Motorola (MOT) Droid phones Verizon (VZ - Get Report)can sell when the Google (GOOG) Android-powered device debuts next Friday.
One thing seems certain: You will find it hard to avoid the massive upcoming Droid advertising campaign, which Verizon calls its biggest marketing effort ever.
There is a lot riding on the Droid, to be sure. Verizon needs a holiday blockbuster. Motorola needs Droid's success to get back in the game. And the ultimate showdown is how well the Droid does compared with Apple's (AAPL - Get Report) iPhone sold by Verizon rival AT&T (T - Get Report).
The magic number in this matchup is 1 million phones sold. And the $400 million-plus question is how long it takes to get there. (Macquarie Securities analyst Phil Cusick estimates Motorola collects more than $400 per phone from each sale.)