Crowded Theaters Build Momentum For 3-D At Home

Stock quotes in this article: DWA  

RYAN NAKASHIMA

LOS ANGELES (AP) — Fans scrambled to see 3-D movies such as "Cloudy with a Chance of Meatballs" in theaters this year and new 3-D televisions could soon have home viewers feeling as if they're surrounded by a spaghetti hurricane on their couches.

Next year major electronics manufacturers Sony Corp. and Panasonic Corp. plan to introduce 3-D-capable high-definition televisions for the mass market. You'll still need to wear special glasses, though.

Movie studios hope 3-D can help lift the sagging home video market the same way it has pushed up box office results.

The initial price of such sets is expected to be high — perhaps 20 percent more than normal sets of the same size. But costs should come down in the coming years.

Depending on prices, 3-D-ready TVs could be in 28 million to 46 million homes worldwide by 2013, predicts Alfred Poor, an analyst with GigaOM Pro. He estimates that next year, as many as 2.5 million sets worldwide will be sold with 3-D capability.

"We're raising a whole generation of kids who expect to see this effect for their movies at home," said Poor. "I think people want 3-D. I just don't think they're going to want to pay a whole lot more for it."

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