Retail Winners: Amazon, Netflix

NEW YORK (TheStreet) -- The retail index is on the rise, thanks to Amazon.com(AMZN Quote) and Netflix(NFLX Quote), but is receiving little help from anyone else.

The S&P Retail Index is climbing 1.6% to 396.02 in afternoon trading, despite most retailers falling steadily.

Amazon, with its 23.5% gain to $117.04 this afternoon, is the clear winner. The e-retailer reported on Thursday a 69% surge in third-quarter earnings, boosted predominantly by Kindle sales.

And Amazon said it is poised for a very Merry Christmas, expecting fourth-quarter revenue between $8.12 billion and $9.12 billion, potentially far better than the $8.13 billion Wall Street forecasts.

The news led several analysts to upgrade the company before the bell.

Netflix is also received a little love the day after it reported earnings nearly doubled, as new subscribers grew 28%.

Shares of the company are soaring 9.3% to $54.16 this afternoon, after hitting a one-year high of $57.50 earlier in the day.

One of the only other significant gainers so far is 99 Cents Only Stores(NDN Quote), which is advancing 3.9% to $12.38.