Top Takes From RealMoney

The RealMoney contributors are in the business of trading and investing all day on the basis of ongoing news flow. Below, we offer the top five ideas that RealMoney contributors posted today and (if applicable) how they played those ideas.

Yahoo! Advertising Sales Are Growing Again

By Don Dion
6:37 a.m. EDT

Digging through the details of the Yahoo!(YHOO Quote) earnings, you will find that advertising revenue increased in the second quarter compared with the first quarter and again in the third quarter compared with the second quarter.

With the holiday season approaching, I expect a lot of consumers will be using the Internet to get the best deal possible for their gifts and travel. This should continue to power up Yahoo! and Google(GOOG Quote) ad sales.

The rebound in the stock market and growing interest in ETFs are also causing the mutual funds, ETFs and discount brokers to advertise more on Yahoo! Finance. I expect these facts will be discussed in greater detail at next week's analyst meeting, which hopefully CEO Bartz will be attending, as she was out sick and not on the call last evening. This is a stock that I believe is clearly off life support and should be bought.

Mobile Internet

By Tim Melvin
8:25 a.m. EDT

If you take the reports from SanDisk(SNDK Quote) and Apple(AAPL Quote) so far this quarter, one thing becomes very clear. The mobile Internet and computing theme is powerful stuff. Jim Cramer has nailed what is going to be one of the strongest market and consumer themes for the next several years. Not all of us are unemployed, and although consumers are cautious, this is an area where they are allowing themselves to spend. Companies in the space are showing actual revenue growth. A rare commodity these days.