Morning Playbook: Dividend.com

The markets are off to a slightly positive start for this new week. Here are the names that are making headlines this morning.

Story Stocks

BB&T(BBT): Stock is lower after the company reports first-quarter results.

CME Group(CME): The stock is higher on a rumor the company may be buying the CBOE.

Eaton(ETN): Shares are higher after third-quarter results.

Gannett(GCI): The stock is higher after the company beats analyst expectations.

Hasbro(HAS): Shares are slightly after company reports earnings results.

Sprint Nextel(S): The stock is flat on news the company is buying iPCS affiliate.

Weatherford(WFT): Shares are lower following third-quarter results.

Upgrades to Watch

AirTran(AAI): JPMorgan raises stock to an overweight. $11 price target.

American Express(AXP): FBR Capital Markets raises stock to a market perform. $37 price target.

Big Lots(BIG): Pali Research raises stock to a buy. $31 price target.

Peabody Energy(BTU): FBR Capital Markets raise price target to $49.

CBS(CBS): Morgan Stanley raises price target to $16.

Continental Resources(CLR): SunTrust Robinson Humphrey raises price target to $53.

Capital One(COF): FBR Capital Markets raises estimates. $40 price target.

Coach(COH): Barclays Capital raises estimates. $40 price target.

CenturyTel(CTL): Wells Fargo reinitiates coverage with a buy rating. $38-$40 price target.

Dick's Sporting Goods(DKS): Piper Jaffray raises price target to $28.

Dr. Pepper Snapple(DPS): UBS increases estimates. $31 price target.

Estee Lauder(EL): Goldman Sachs raises estimates. $37 price target.

First Horizon(FHN): FBR Capital Markets raises estimates. $12 price target.

Fidelity National(FIS): Credit Suisse raises price target to $25.

General Electric(GE): Morgan Stanley raises estimates. $20 price target.