Small Business Solutions

How to Stay on Facebook's Good Side

Stock quotes in this article:GOOG, CBS, DIS 

Bottom line: Facebook, Twitter and LinkedIn are fabulous business tools. If you haven't already, sign up and see how they can help you reach your customers.

Before you get started, take a minute and review each site's terms of service. And remember that your readers' feelings and reactions can be felt by everyone. And if they are negative, you will feel it too.

Facebook eventually unlocked our site. Now I think hard about what I post and why. I keep things fun and maintain two-way communication.

When it comes to marketing your small business, social media is not like old media. It's not the place for Limbaugh-versus-Franken rants. Politeness and consideration rule.

-- Reported by Jonathan Blum in New York.

>To order reprints of this article, click here: Reprints

Jonathan Blum is an independent technology writer and analyst living in Westchester, N.Y. He has written for The Associated Press and Popular Science and appeared on FoxNews and The WB.

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