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Gap Returning to Former Glory?

Stock quotes in this article: GPS  

The company has been working to get on the good side of shoppers by sprucing up its merchandise selection, most notably with the re-launch of its 1969 jean this fall.

But the biggest push has come from its Old Navy chain, which the company revamped to better target frugal moms. The results have been astronomical, as comparable sales at the chain soared 13% in September.

-- Reported by Jeanine Poggi in New York

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