Philly Likes Blue: Ford Color Data Reveals Quirks

DEE-ANN DURBIN

DETROIT (AP) — In Philadelphia, they've got the blues. In Cincinnati, they've got — well — the reds.

According to sales data released Tuesday by Ford Motor Co., Cincinnati is the top market for red cars in the U.S., while Philly buyers prefer blue.

Sometimes, color preferences are logical. Buyers in hot cities, like Phoenix and Dallas, like their Fords white, while buyers in colder cities, like Minneapolis, Kansas City and Detroit, are partial to red. No-nonsense New Yorkers like black and gray.

Sometimes, the preferences are a puzzle. Boston is the top market for both brown and green cars. Is that green for Celtics fans? In Florida, they like gold. Maybe that's for the golden sunshine. But they also like gold in Pittsburgh.

San Francisco was the top market for silver, which is also the most popular color nationwide. Silver was the most popular color in the U.S. this year for the ninth year in a row, according to data released this month by Pittsburgh-based paint maker PPG Industries Inc. Twenty percent of U.S. cars are silver. White finished second and black was third.