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Morning Playbook:

The market appears set for an uneventful first hour, but there have been lots of gains this week that traders will likely feel good about and may elect to play the tape a bit tighter than usual today. Here are some of the names that may lead the active stocks list.

Story Stocks

Infosys (INFY): Shares are trading lower following company's earnings results.

Monsanto (MON): Stock is trading down on a potential U.S. antitrust investigation.

Upgrades to Watch

Adobe (ADBE): Deutsche Bank raises price target to $44.

Franklin Resources (BEN): FBR Research raises estimates and price target to $110.

Bristol-Myers Squibb (BMY): Wells Fargo initiates stock with an outperform. $25-$27 price target range.

Bally Technologies (BYI): Janney Montgomery Scott initiates stock with a buy rating. $50 price target.

Coach (COH): Citigroup raises price target to $39.

Cree (CREE): JPMorgan initiates stock with an overweight rating. $45 price target. (CRM): Deutsche Bank raises price target to $80.

Freeport McMoRan (FCX): Barclays Capital raises price target to $100.

FirstMerit (FMER): Oppenheimer upgrades stock to a perform rating.

Google (GOOG): Credit Suisse raises price target to $600.

IBM (IBM): Barclays Capital raises price target to $140.

Insituform Technologies (INSU): Janney Montgomery Scott reiterates buy rating. $22 price target.

Johnson Controls (JCI): Barclays Capital raises price target to $30.

JPMorgan Chase (JPM): Raymond James initiates stock with a strong buy.

KLA-Tencor (KLAC): Credit Suisse raises estimates. $35 price target.

Liz Claiborne (LIZ): Credit Suisse raises price target to $6.

Motorola (MOT): Citigroup raises price target to $9.

NetApp (NTAP): Barclays Capital raises estimates. $31 price target.

Nu Skin Enterprises (NUS): Jefferies raises stock to a buy.

Lam Research (LRCX): Credit Suisse raises estimates and price target to $41.

LSI (LSI): Barclays Capital raises stock to an equal-weight. $6 price target.

Research In Motion (RIMM): Robert Baird upgrades stock to an outperform. $84 price target.

Spectra Energy (SE): Goldman Sachs raises stock to a "conviction buy".

Stewart Enterprises (STEI): Soleil Securities initiates coverage with a buy. $6.50 price target.

USANA Health Sciences (USNA): Jefferies upgrades stock to a buy.

Viacom (VIA-B): Piper Jaffray raises stock to an outperform. $35 price target.

Downgrades to Watch

Assurant (AIZ): SunTrust Robinson Humphrey cuts stock to a neutral rating.

Akamai Technologies (AKAM): Thomas Weisel cuts stock to a market-weight. $21 price target.

Cymer (CYMI): Credit Suisse cuts estimates. $38 price target.

Starwood Hotels (HOT): Soleil Securities cuts stock to a hold. $35 price target.

Limited Brands (LTD): Soleil Securities cuts stock to a sell. $15.50 price target.

Marriott International (MAR): Soleil Securities cuts stock to a hold. $28 price target.

Ralcorp (RAH): Credit Suisse cuts stock to a neutral. $64 price target.

Transocean (RIG): Credit Suisse cuts estimates. $91 price target.

SuperValu (SVU): Barclays Capital cuts estimates. $18 price target.

Zimmer Holdings (ZMH): Citgroup cuts stock to a hold rating. $55 price target.

Other Key Indexes to Watch

Gold (GLD): Gold prices are lower but prices have had a big gain this week.

Oil (USO): Oil prices are slightly lower this morning.

Treasuries (TLT): Bond prices are lower this morning and are down for the week.

What's the Trade?

There are few catalysts to key on so far this morning, but the Google upgrade is one gauge certainly to watch. The market may be in for another consolidation day as we get set for earnings season to ramp up next week. I will be back with some ideas in my next post.

Be sure to visit our complete recommended list of the Best Dividend Stocks as well as a detailed explanation of our ratings system.

At the time of publication, the author had no positions in stocks mentioned, although positions may change at any time.

Tom Reese and Paul Rubillo are senior editors of Visit for more dividend stock ratings, picks, news, and analysis for long-term and income-seeking investors.

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