Morning Playbook: Dividend.com

NEW YORK (TheStreet) -- The market is looking good at the start. A better-than-expected jobless claims report and strong monthly retail sales figures from various companies are helping lift sentiment. Here are some of the early highlights to check out.

Story Stocks

Alcoa(AA): Stock is higher following company's Q3 results.

Aeropostale(ARO): Shares are higher on strong September sales and raised guidance.

Barnes & Noble(BKS): Stock is flat as company raises guidance.

J.C. Penney(JCP): Shares ares slightly lower despite company raising guidance.

Marriott International(MAR): Shares are lower following company's third-quarter results.

Pepsico(PEP): Stock is slightly higher after company reports earnings.

Ross Stores(ROST): Shares are higher after company raises third-quarter guidance.

Target(TGT): Shares are slightly lower despite company seeing estimates above views.

TJX Companies(TJX): Stock is higher after company raises guidance.

Upgrades to Watch

Arch Coal(ACI): Goldman Sachs raises price target to $24.

Alpha Natural Resources(ANR): Goldman Sachs raises price target to $50.

Ansys(ANSS): Deutsche Bank raises stock to a buy. $45 price target.

Peabody Energy(BTU): Goldman Sachs raises price target to $50.

Clorox(CLX): Deutsche Bank raises stock to a buy. $66 price target.

Consol Energy(CNX): Goldman Sachs raises price target to $54.

ConocoPhillips(COP): Morgan Stanley raises estimates. $55 price target.

California Pizza Kitchen(CPKI): KeyBanc raises stock to a buy. $18 price target.

Costco(COST): Janney Montgomery Scott raises estimates. $65 price target.

eBay(EBAY): Kaufman Bros. raise stock to a buy. $29 price target.

Equinix(EQIX): Piper Jaffray raises estimates. $108 price target.

Gardner Denver(GDI): KeyBanc raises stock to a buy. $42 price target.