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Morning Playbook:

NEW YORK ( TheStreet) -- The market is looking good at the start. A better-than-expected jobless claims report and strong monthly retail sales figures from various companies are helping lift sentiment. Here are some of the early highlights to check out.

Story Stocks

Alcoa (AA - Get Report): Stock is higher following company's Q3 results.

Aeropostale (ARO - Get Report): Shares are higher on strong September sales and raised guidance.

Barnes & Noble (BKS - Get Report): Stock is flat as company raises guidance.

J.C. Penney (JCP - Get Report): Shares ares slightly lower despite company raising guidance.

Marriott International (MAR - Get Report): Shares are lower following company's third-quarter results.

Pepsico (PEP - Get Report): Stock is slightly higher after company reports earnings.

Ross Stores (ROST - Get Report): Shares are higher after company raises third-quarter guidance.

Target (TGT): Shares are slightly lower despite company seeing estimates above views.

TJX Companies (TJX): Stock is higher after company raises guidance.

Upgrades to Watch

Arch Coal (ACI): Goldman Sachs raises price target to $24.

Alpha Natural Resources (ANR): Goldman Sachs raises price target to $50.

Ansys (ANSS): Deutsche Bank raises stock to a buy. $45 price target.

Peabody Energy (BTU): Goldman Sachs raises price target to $50.

Clorox (CLX): Deutsche Bank raises stock to a buy. $66 price target.

Consol Energy (CNX): Goldman Sachs raises price target to $54.

ConocoPhillips (COP): Morgan Stanley raises estimates. $55 price target.

California Pizza Kitchen (CPKI): KeyBanc raises stock to a buy. $18 price target.

Costco (COST): Janney Montgomery Scott raises estimates. $65 price target.

eBay (EBAY): Kaufman Bros. raise stock to a buy. $29 price target.

Equinix (EQIX): Piper Jaffray raises estimates. $108 price target.

Gardner Denver (GDI): KeyBanc raises stock to a buy. $42 price target.

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AA $14.48 0.70%
ARO $4.06 0.12%
BKS $24.57 -1.40%
JCP $7.64 -1.00%
MAR $81.52 -1.70%


DOW 17,856.78 -278.94 -1.54%
S&P 500 2,070.26 -30.78 -1.46%
NASDAQ 4,926.62 -56.1890 -1.13%

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