Morning Playbook: Dividend.com

NEW YORK (TheStreet) -- The market is looking good at the start. A better-than-expected jobless claims report and strong monthly retail sales figures from various companies are helping lift sentiment. Here are some of the early highlights to check out.

Story Stocks

Alcoa(AA Quote): Stock is higher following company's Q3 results.

Aeropostale(ARO Quote): Shares are higher on strong September sales and raised guidance.

Barnes & Noble(BKS Quote): Stock is flat as company raises guidance.

J.C. Penney(JCP Quote): Shares ares slightly lower despite company raising guidance.

Marriott International(MAR Quote): Shares are lower following company's third-quarter results.

Pepsico(PEP Quote): Stock is slightly higher after company reports earnings.

Ross Stores(ROST Quote): Shares are higher after company raises third-quarter guidance.

Target(TGT Quote): Shares are slightly lower despite company seeing estimates above views.

TJX Companies(TJX Quote): Stock is higher after company raises guidance.

Upgrades to Watch

Arch Coal(ACI Quote): Goldman Sachs raises price target to $24.

Alpha Natural Resources(ANR Quote): Goldman Sachs raises price target to $50.

Ansys(ANSS Quote): Deutsche Bank raises stock to a buy. $45 price target.

Peabody Energy(BTU Quote): Goldman Sachs raises price target to $50.

Clorox(CLX Quote): Deutsche Bank raises stock to a buy. $66 price target.

Consol Energy(CNX Quote): Goldman Sachs raises price target to $54.

ConocoPhillips(COP Quote): Morgan Stanley raises estimates. $55 price target.

California Pizza Kitchen(CPKI Quote): KeyBanc raises stock to a buy. $18 price target.

Costco(COST Quote): Janney Montgomery Scott raises estimates. $65 price target.

eBay(EBAY Quote): Kaufman Bros. raise stock to a buy. $29 price target.

Equinix(EQIX Quote): Piper Jaffray raises estimates. $108 price target.

Gardner Denver(GDI Quote): KeyBanc raises stock to a buy. $42 price target.