Morning Playbook: Dividend.com

The market is trying to get off to a good start this week on the back of numerous Wall Street upgrades that you will see in the list below.

Story Stocks

Brocade(BRCD Quote) -- Stock is strong on news that it may have put itself up for sale.

Upgrades to Watch

AllianceBernstein(AB Quote) -- Keefe, Bruyette & Woods raises estimates. $27 price target.

Accenture(ACN Quote) -- Argus Research raises stock to a buy. $50 price target.

Aegon(AEG Quote) -- HSBC raises stock to an overweight.

Affiliated Managers Group(AMG Quote) -- Keefe, Bruyette & Woods raises estimates. $74 price target.

Franklin Resources(BEN Quote) -- Keefe, Bruyette & Woods raises estimates. $114 price target.

Blackrock(BLK Quote) -- Keefe, Bruyette & Woods raises estimates. $200 price target.

Caterpillar(CAT Quote) -- Morgan Stanley raises estimates. $44 price target.

Calamos Asset Management (CLMS Quote) -- Keefe, Bruyette & Woods raises estimates. $14 price target.

Comerica(CMA Quote) -- Goldman Sachs raises stock to a neutral.

Capital One Financial(COF Quote) -- Goldman Sachs adds stock to its "conviction buy" list.

ConocoPhillips(COP Quote) -- Deutsche Bank raises stock to a buy. $55 price target.

Cisco Systems (CSCO Quote) -- Piper Jaffray reiterates overweight rating. Raises price target to $27.

Citrix Systems (CTXS Quote) -- Barclays Capital raises estimates. $45 price target.

Convergys(CVG Quote) -- Citigroup raises stock to a buy. $12 price target.

DuPont Fabros Technology(DFT Quote) -- Wells Fargo raises stock to an outperform. $14-$16 price range.

eBay(EBAY Quote) -- Credit Suisse raises price target to $21.

Emulex(ELX Quote) -- Morgan Stanley raises est. $12 price target.

Endo Pharmaceuticals (EDNP Quote) -- Oppenheimer raises stock to an outperform. $27 price target.

Eaton Vance (EV Quote) Keefe, Bruyette & Woods raises estimates. $31 price target.

Excelon(EXC Quote) Morgan Stanley raises estimates. $52 price target.

General Dynamics (GD Quote) -- Morgan Stanley raises stock to an overweight. $80 price target.

Gilead Sciences(GILD Quote) -- Citigroup raises estimates. $57 price target.

Hewlett-Packard (HPQ Quote) -- Thomas Weisel raises price target to $56.

Heidrick & Struggles(HSII Quote) -- SunTrust Robinson Humphrey raises stock to a buy. $28 price target.

Hughes Communications (HUGH Quote) -- Barclays Capital raises price target to $35.

Invesco(IVZ Quote) -- Keefe, Bruyette & Woods raises estimates. $25 price target.

Janus Capital (JNS Quote) -- Keefe, Bruyette & Woods raises estimates. $15.50 price target.

Legg Mason(LM Quote) -- Keefe, Bruyette & Woods raises estimates. $34 price target.

Microsemi(MSCC Quote) -- FBR Capital Markets adds stock to its "top picks" list. $22 price target.

ArcelorMittal(MT Quote) -- HSBC initiates stock with an overweight rating. $46 price target.

NetApp(NTAP Quote) -- RBC Capital raises stock to an outperform rating. $33 price target.

OSI Pharmaceuticals (OSIP Quote) -- Barclays Capital raises price target to $36.

PetSmart(PETM Quote) -- Janney Montgomery Scott raises stock to a buy.

PSS World Medical(PSSI Quote): Credit Suisse raises estimates. $24 price target.

Quest Software(QSFT Quote): Auriga raises stock to a buy.

Research In Motion(RIMM Quote): Needham raises stock to a buy. $85 price target.

Shanda Interactive(SNDA Quote): Roth Capital raises stock to a buy. $60 price target.

Sybase(SY Quote): Merrill Lynch/Bank of America initiates stock with a buy. $45 price target.

Syngenta(SYT Quote): Credit Suisse raises stock to an overweight.

T. Rowe Price(TROW Quote): Keefe, Bruyette & Woods raises estimates. $54 price target.

Waddell & Reed(WDR Quote): Keefe, Bruyette & Woods raises estimates. $31 price target.

Wells Fargo(WFC Quote): Goldman Sachs raises stock to a buy. $35 price target.

Downgrades to Watch

AMAG Pharmaceuticals(AMAG Quote): Jefferies cuts stock to a hold.

Advanced Micro Devices(AMD Quote): FBR Capital Markets cuts stock to a market perform. $6 price target.

Duke Energy(DUK Quote): Morgan Stanley cuts estimates. $16.25 price target.

RTI International Metals(RTI Quote): Merrill Lynch/Bank of America cuts estimates. $24 price target.

Valero Energy(VLO Quote): Deutsche Bank cuts stock to a sell.

Other Key Indexes to Watch

Gold(GLD Quote): Gold prices are up slightly so far.

Oil(USO Quote): Oil prices are trading lower in the early going.

Treasuries(TLT Quote): Bond prices are up this morning.

What's the Trade?

I am keying on the financials this morning as Wall Street looks to put a floor under the market here. I will be back with some ideas in the next post.