( Updated with background information on the Times' Tablet plans and share information for Gannett and The New York Times.)
NEW YORK ( TheStreet) -- As newspaper stocks slowly emerge from the economic downturn, the New York Times (NYT - Get Report) is eyeing the next big thing in consumer technology, Tablet computers, as a way to boost readership.
The touchscreen technology could offer newspaper publishers a new means of delivering content, particularly for gadget freaks and hip, young urbanites. Tablets may even prove key in opening up new revenue streams as newspaper stocks claw their way back after years of falling sales and layoffs."We are prototyping concepts that we think would be compelling should a tablet-like device be released by Apple," wrote Diane McNulty, the Times' executive director of media relations, in an email to TheStreet. The executive did not provide any additional details about the company's Tablet plans, but confirmed that the company is not working with Apple. The New York Times has been working on its Tablet project for some time, according to the Gizmodo Web site, which says that the newspaper's R&D teams have been developing versions of the Times that can be navigated without a keyboard or mouse. Gizmodo says that that these will appear on Microsoft (MSFT - Get Report) Windows Tablets and other formats using Adobe (ADBE)'s AIR software, which lets developers build Internet applications for multiple operating systems. Like Apple, Microsoft is also said to be working on a Tablet device; it is rumored that the software giant's Courier offering will appear in mid-2010.