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The 'Indiana Jones of Finance'

Stocks in this article: RJI RJA RJN

The success of the RICI has not gone unnoticed in the ETF and ETN realm. In 2007, Rogers lent his name to a company called Elements who put together four ETNs to track slices of the commodity sector. The ETNs are Elements Linked to Rogers International Commodity Index Total Return (RJI), Elements Linked to Rogers International Commodity Index Agriculture Total Return (RJA), Elements Linked to Rogers International Commodity Index Energy Total Return (RJN) and Elements Linked to Rogers International Commodity Index Metals Total Return (RJZ).

This summer Van Eck released the Market Vectors-RVE Hard Assets Producers ETF (HAP). HAP's index, The Rogers-Van Eck Hard Assets Producers Index, was designed in concert with the investor and is structured to act as a one-stop shopping center for the global hard- asset industry.

Today, Rogers would have no problem finding a commodities index fund to invest in. In fact, with instruments such as United States Natural Gas (UNG), United States Oil Fund (USO), Dow Jones-AIG Livestock Total Return ETN (COW), PowerShares DB Agriculture Fund (DBA) and many others, holding commodities has quickly become as commonplace to portfolio development as stocks, bonds and cash.

Although a number of the funds continue face substantial public scrutiny, it has become apparent that, thanks in part to Rogers and RICI, commodity investing is here to stay.

-- Written by Don Dion in Williamstown, Mass.

At the time of publication, Dion did not have any positions in the equities mentioned.

Don Dion is president and founder of Dion Money Management, a fee-based investment advisory firm to affluent individuals, families and nonprofit organizations, where he is responsible for setting investment policy, creating custom portfolios and overseeing the performance of client accounts. Founded in 1996 and based in Williamstown, Mass., Dion Money Management manages assets for clients in 49 states and 11 countries. Dion is a licensed attorney in Massachusetts and Maine and has more than 25 years' experience working in the financial markets, having founded and run two publicly traded companies before establishing Dion Money Management.

Dion also is publisher of the Fidelity Independent Adviser family of newsletters, which provides to a broad range of investors his commentary on the financial markets, with a specific emphasis on mutual funds and exchange-traded funds. With more than 100,000 subscribers in the U.S. and 29 other countries, Fidelity Independent Adviser publishes six monthly newsletters and three weekly newsletters. Its flagship publication, Fidelity Independent Adviser, has been published monthly for 11 years and reaches 40,000 subscribers.

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