Morning Playbook: Dividend.com

It looks like the market will have a strong beginning to the day, considering the number of new analyst upgrades we are seeing this morning.

Story Stocks

CarMax(KMX Quote): Shares are spiking to new 52-week highs after company's earnings results.

Conagra Foods(CAG Quote): Stock is slightly higher after company raises guidance.

Lowe's(LOW Quote): Shares are slightly lower after management's 2010 guidance.

The Buckle(BKE Quote): Stock is higher on news of a $1.80 one-time dividend payout.

FactSet Research Systems(FDS Quote): Shares are higher after company raises guidance.

Upgrades to Watch

Dow Chemical(DOW Quote): Credit Suisse raises price target to $32.

Tellabs(TLAB Quote): Auriga reiterates buy. $8.50 price target.

Google(GOOG Quote): Canaccord raises price target to $560.

Covance(CVD Quote): Jefferies & Co. raises stock to a buy. $65 price target.

Western Digital(WDC Quote): FTN Equity initiates stock with a buy rating. $44 price target.

Goldman Sachs(GS Quote): FBR Capital Markets raises estimates. $205 price target.

Macy's(M Quote): Citigroup raises stock to a buy. $30 price target.

Gymboree(GYMB Quote): FBR Capital Markets raises stock to an outperform.

Danaher(DHR Quote): UBS raises estimates. $76 price target.

MasterCard(MA Quote): Duncan Williams raises price target to $250.

PetSmart(PETM Quote): Thomas Weisel initiates coverage with an overweight. $26 price target.

Penn Virginia(PVA Quote): Barclays Capital raises estimates. $25 price target.

Dendreon(DNDN Quote): Leerink Swann initiates coverage with an overweight rating. $40 price target.

Terex(TEX Quote): Goldman Sachs raises estimates. $19 price target.

Hewlett-Packard(HPQ Quote): Credit Suisse raises stock to an outperform. $55 price target.

Bank of America(BAC Quote): Rochdale Securities/Dick Bove raises price target to $25.

Blue Coat Systems(BCSI Quote): Bank of America/Merrill initiates stock with a buy.